was founded by the five Choksi Brothers, in 1985. The company was founded on the principle of being a true dollar store, where all items are sold only for a dollar and nothing more. The concept was the idea of the Choksi Brothers’ late father Usman Dawood Choksi. Founded upon his foresight and business acumen, 
has steadily grown and developed a reputation for remaining true to its “one-dollar” value proposition, providing high quality products at affordable prices.
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Today, amidst a changing economic climate, remains as one of the only dollar stores committed to its “one-dollar” concept, underscoring its integrity and commitment to customer satisfaction. As continues to expand across Canada and the United States, it intends to continue this trend, and provide consumers with buying power for quality products that cannot be found anywhere else. “See how much you can buy for a dollar!”